Human enhancement technologies and the future of consumer well-being

Purpose The purpose of this paper is to propose a conceptual framework that highlights transhumanism’s ideals achieving superintelligence, super longevity and well-being through human enhancement technologies (HET) their relations with services marketing principles. Design/methodology/approach Framed by the transformative service research (TSR), work articulates 7Ps mix four macro-factors create tensions at both marketplace consumer levels. Findings HET has potential for doing good but also tremendous bad; greater attention needed from researchers especially in one proprietary area: bioethics. Research limitations/implications authors contribute growing on TSR investigating how interplay between providers consumers affects both. Additionally, call novel interdisciplinary transhuman research. Originality/value To best authors’ knowledge, first papers explore promises perils transhumanism technologies.